In celebration of Global Omega-3 Day, GOED has prepared several promotions for GOED members to help your teams get more exposure to the category, enhance your general industry expertise, and explore the science on omega-3s faster and more comprehensively than ever before.
GOED Member Promotions for Global Omega-3 Day Announced
In celebration of Global Omega-3 Day — coming up on March 3 — GOED has prepared several promotions for GOED members to help your teams get more exposure to the category, enhance your general industry expertise, and explore the science on omega-3s faster and more comprehensively than ever before. Click the links or follow the directions below to claim these discounts.
Market Research
(New) US Amazon Sales Snapshot (Sneak Peek) - As part of our ongoing partnership with Pattern, GOED will be offering a look at a new dashboard displaying the general movement of Amazon US’s omega-3 categories and details on market share by brand. The plan is to update this quarterly and explore the addition of other e-commerce data points. We’ll share the link on Global Omega-3 Day.
(Discount offer) Consumer Research: US Supplement Consumers – Just published! A 37-slide market research report on US consumer insights commissioned by GOED and conducted by industry experts Nutrition Business Journal. | $500 $375 | Buy here (Leadership and Plus members can access the report here.)
(Discount offer) 2024 Ingredient Market Report – The definitive annual market report on EPA+DHA ingredients, covering all global raw material sources in six finished product applications. | $2500 $1500 | Buy here
(Discount offer) 2024 Finished Product Report – The biennial report details the global finished product market for EPA and DHA omega-3s in six key categories. | $1500 $500 | Buy here
Market Exposure
SSG Digital Ad— Members have a unique opportunity to advertise on a digital tower at the SupplySide Global show coming up in October. The tower will sit in the main aisle across from the Omega-3 Resource Center. These are custom rotating ads developed by you and we are offering 25% off if you sign up this month. Contact Ashley Becnel for additional details.
Newsletter Advertising – Receive a 30% discount on Leaderboard ads ($2500 $1750) or a 25% discount on Box ads ($1300 $975). The ads run for 90 days and will reach more than 1,300 key decision-makers. Click here to learn more.
Clinical Study Database
Lastly, we are offering 50% off a subscription to GOED’s Clinical Study Database, our one-of-a-kind searchable database of all human studies on EPA+DHA. Please email Kaitlin Roke to discuss which option is best for you, or to see a demo of how the tool can be used.
Annual subscription | $10,000 $5,000
Quarterly subscription | $3,000 $1,500
Promotions will run through the month of March, so take advantage now.
GOED Completes 2024 Randomized Testing Program
The 2024 edition of GOED’s Randomized Testing Program is now complete, providing us with a global overview of EPA/DHA omega-3 finished product quality among our members. This yearly initiative offers valuable insights into both ongoing and emerging challenges, allowing us to give constructive feedback to product owners to support quality improvements.
Twenty-two finished products from GOED members were randomly chosen and tested for all aspects of quality as defined by the GOED Voluntary Monograph. This encompasses EPA/DHA content, oxidative quality and environmental contaminants. The analysis was carried out by Eurofins. Products were transported and stored in their original packaging at room temperature, protected from light until analysis. The products were analyzed before their stated date of expiry. Overall, most of the products tested this year were of high quality and met the GOED Monograph quality criteria. There was 100% compliance with environmental contaminants and secondary oxidation. Label claim compliance for EPA and DHA content was high. However, more products than in previous years appeared to struggle with maintaining control over primary oxidation.
Please note that GOED does not analyze or make any representation of accuracy for the Omega-3 News items. This is simply a compilation of news articles found on the internet that are relevant to the EPA and DHA business.
Highlights
January 2025 - New Members
In January, two companies joined GOED at the Base and Affiliate level memberships:
Homenvoy Group Limited is a finished product brand selling in Germany. Mia Liang is the primary contact. The company joined at the Base level membership.
Mylnefield Lipid Analysis, the newest Affiliate member, offers analysis of all types of lipid materials in UK MHRA and US FDA-approved laboratories. The primary contact is Claire Traynor.
GOED Joins IADSA Executive Council GOED has joined the Executive Council of IADSA, the International Alliance of Dietary/Food Supplement Associations. IADSA's work spans the globe and is focused on regulatory and policy issues impacting the supplement industry. Joining the Executive Council gives GOED a seat at the table for key discussions on issues that could impact the global omega-3 industry.
Reminder: Spotlight on China Webinar – February 18, 9:00–10:00 AM EST (Tomorrow)
Join us for an exclusive webinar presented by GOED partner Alibaba, where experts will share key insights into China’s maternity and omega-3 market trends, Tmall Global’s new merchant strategies, key social media platforms, and GOED member WHC’s success story.
GOED provided additional written comments on the Scientific Report of the 2025 Dietary Guidelines Advisory Committee (DGAC). The comments will be considered by the United States Departments of Health and Human Services (HHS) and Agriculture (USDA as the two departments develop the next edition of the Dietary Guidelines for Americans, which should be released by the end of 2025. GOED last reported on this topic in the December 16, 2024 GOED Current.
GOED member GC Rieber VivoMega is now a certified training provider in laboratory sciences, offering apprentices hands-on experience and certification as laboratory technicians.
GOED is offering connections for companies looking for omega-3 related solutions or partners. If you want to include an anonymous request, please contactAshley Becnel.
(New) A member is looking to transfer its 30 m² stand at Vitafoods Europe to another member. If you are interested in this booth, please reach out to Ashley Becnel. [Posted 2/17/2025]
(New) A Croatian health and nutrition publication is looking for editorial content on market insights and innovations from US or European omega-3 raw material manufacturers. [Posted 2/17/2025]
GOED will once again host a satellite symposium at the upcoming ISSFAL Congress, which takes place June 28-July 2 in Québec City, Canada. More details about the symposium can be found here and conference registration is now open.
The International Agricultural Exhibition–Oil and Fat Industry will take place in Kyiv, Ukraine, on Sept 11-12, 2025, showcasing the latest technologies for oil and fat production, including animal fats and oils.
Note: GOED will not attend all listed industry events.
To suggest industry events for fellow GOED members, email Vicky Lin.
Markets
Tmall Global reported that during the Lunar New Year Festival from December 24, 2024, to January 14, 2025, deep-sea fish oil sales doubled and krill oil sales increased by 260%.
GOED member Fermentalg has obtained the FSSC 22000 certification, the international standard for food safety management. Additionally, the company joined the United Nations Global Compact initiative as part of its dedication to sustainability and adopted a new visual identity.
In the newest episode of GOED member Nu-Mega's podcast The Good Oil, Exercise-Nutrition Physiologist Dr.Greg Peoples discussed omega-3s and muscle recovery.
A Marine Policy study suggests that pre-competitive collaborations like SeaBOS, which includes companies like GOED members Maruha Nichiro, Thai Union and Cargill, are influencing seafood sustainability beyond the participating companies, with potential impacts on Japan’s seafood industry. However, further monitoring and transparency are needed.
GOED member Aker BioMarine reported strong Q4 results with revenues of US$52.0 million (€48.8 million), up 7% year-over-year. Segment highlights include Human Health Ingredients with US$25.5 million (€23.6 million) in revenues (up 25%) and Consumer Health Products revenues of US$29.2 million (€27.1 million), down 4% year-over-year.
Naomi Matthews has been appointed Managing Director of GOED member Trident Seafoods Europe and its Germany-based whitefish processor Pickenpack Seafoods.
Scotland-based MiAlgae, which uses whisky by-products to grow microalgae as an alternative to fish-derived omega-3, has appointed Jerome Quiohilag as Associate Director and is preparing to develop an industrial-scale production facility in Scotland, with the first phase set for completion in 2025.
Robert F. Kennedy Jr. has been confirmed as the new Secretary of the US Department of Health and Human Services. Kennedy, who will oversee the US FDA as part of his role, was a controversial choice, but is an advocate for supplements. Read on for reactions from the US supplement industry.
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