GOED Partners with Hy-Vee Supermarkets on Retail Activation
During the month of June, GOED, along with GOED member Nordic Naturals and the Alzheimer’s Association, partnered with Hy-Vee Supermarkets in the US on an omega-3 focused in-store campaign. This is a repeat of a campaign done in March 2023, in which 2000 Omega-3 Index tests were administered by in-store dietitians to Hy-Vee customers throughout the 280+ retail locations in the US Midwest and South regions. Test results were sent to the registered dietitians, who met with the customers again to discuss the results and provide them with information and free samples provided by Nordic Naturals.
The collaboration included:
12 organically placed/pitched local television media spots with Hy-Vee dietitians, resulting in a total reach of 2.7 million
Paid Hy-Vee branded television segments with Hy-Vee dietitians airing in eight states for a total reach of nearly 44.5 million
19 online/print articles with a combined reach of more than 15 million
5 radio interviews with a total reach of more than 47,000
Information about omega-3s and the program in the Hy-Vee customer magazine
Social media postings on Hy-Vee Facebook and Instagram channels
Web-based customer education led by Hy-Vee dietitians
In-store activations and signage, including Nordic Naturals products labeled as “Dietitian’s Pick”
Sales data from Hy-Vee wasn’t yet available, but the March 2023 campaign saw a 52% increase in sales on omega-3 products during the month.
Retail activations such as this are great for both GOED and its brand member company partners. With GOED providing unbranded, credible information about EPA+DHA omega-3s to dietitians to share with their customers, and brands providing the call-to-action for consumer purchases, this is a winning recipe for all involved. If you are interested in working with us on a retail collaboration, please contact Elana Natker.
Update on GOED’s Special Achievement Program for
Omega-3 Quantification
Last month GOED launched the first year of our Special Achievement Program, which recognizes laboratories that are highly proficient in quantifying EPA and DHA in omega-3 oils. This year GOED members Lipid Analytical Labs and KD LabService are the awardees. Interested members need to enroll in the AOCS-GOED Nutraceutical Oils Laboratory Proficiency Program (LPP), the deadline for which is August 20, 2024. GOED strongly encourages members to invite their partner laboratories to apply for the program. More information is available in the short video above by GOED’s Director of Technical Compliance and Outreach Gerard Bannenberg, PhD.
Please note that GOED does not analyze or make any representation of accuracy for the Omega-3 News items. This is simply a compilation of news articles found on the internet that are relevant to the EPA and DHA business.
Highlights
July New Members
In July, four companies joined GOED at the Base and Affiliate levels.
Hunan BangNi Supply Chain Co., Ltd. provides professional customs clearance, storage and logistics management, bonded processing and door-to-door one-stop supply chain services in China. It joined at the Affiliate level and Kunmei Lian is the primary contact.
New Zealand-based finished product company OriginPure Limited has joined at the Base level. Jenny Wang is the primary contact.
Korean brand and health product distribution company FMW Corp joined at the Base level. Taeho Yun is the primary contact.
GOED Launches MOH Resources Page
GOED has created a webpage on the GOED website curating all of the relevant resources on the mineral oil hydrocarbon (MOH) topic. This dedicated page includes all the information our members often inquire about: regulations of mineral oils and MOH, MOH mitigation guidance, industry input provided to the European Commission, and contacts for specialized laboratories that analyze MOH. A selection of GOED Current editions that traces the progression of developments around MOH is also included, as is a series of presentations and webinars. We ask that members do not externalize these resources as they are intended for members only. If you have any additional questions, please contact Gerard Bannenberg.
GOED Updates Bleeding Infographic
With the recently published systematic review and meta-analysis on omega-3s and bleeding in the Journal of the American Heart Association, GOED updated its infographic on that topic. Note that this infographic is meant for health professionals.
Production & Supply Chain
Clover Corporation Limited, the parent company of GOED member Nu-Mega, has launched a new facility in Ecuador. The plant will process tuna oil from canning operations.
According to Russia's Federal Agency for Fishery Rosybolovtsvo, the wild salmon catch in Russia is significantly below the agency's forecast for the season. As of July 23, the catch in the Russian Far East totaled 65,900 metric tons, 10% behind the same period two years ago.
On 30 July 2024, Thailand’s Ministry of Public Health published two omega-3 related announcements, Ministry of Public Health Announcement (No. 451) B.E. 2567 issued under the Food Act B.E. 2522 on Oil and Fat (No. 2) and Ministry of Public Health Announcement (No. 452) B.E. 2567 issued under the Food Act B.E. 2522 regarding Fish Oil (No. 2). Both announcements were published in draft form at the end of 2023 and communicated Thailand FDA’s willingness to consider, during product registration, deviations from the published specifications. See Highlights from 31 October 2022 GOED Current for the specifications (Thai only).
While GOED has been unable to translate either of the most recent announcements, based on World Trade Organization Notifications G/TBT/N/THA/723/Add.1, it does not appear that either announcement was modified, so the Thai FDA‘s willingness to consider deviations from the published specifications remains.
In October, 2022 and again in March, 2024, GOED sent letters to the Thai FDA asking them to remove the specifications for the majority of the fatty acids, except EPA and DHA, for Schizochytrium oil. While the requests are not reflected in the specifications, GOED is encouraged by the Thai FDA’s flexibility to consider deviations from the published specifications.
Taiwan announced usage restrictions (effective immediately) for 33 ingredients, including DHA algal oil and powder.
DHA algal oil
extracted from Aurantiochytrium (Schizochytrium sp.), Ulkenia sp. or Crypthecodinium cohnii
Specifications
DHA content: ≥ 32%
Acid value: ≤ 0.5 mg KOH/g
Peroxide value: ≤ 5.0 meq/kg
Moisture and volatile matter: ≤ 0.05%
Unsaponifiable matter: ≤ 4.5%
Trans fatty acids: ≤ 1%
DHA algal powder
derived from Aurantiochytrium (Schizochytrium sp.) and is obtained through concentrated drying to form brown-yellow powder
Specifications
DHA content: ≥ 18%
Lead: ≤ 20 ppm
Arsenic: ≤ 2 ppm
Japan's Consumer Affairs Agency granted "food with function" status to the following EPA and DHA products for their triglyceride-lowering properties:
Japan Preventive Medical Research Institute Co.'s DHA & EPA Life | Read on »
US Senator Dick Durbin last week introduced the Dietary Supplement Listing Act of 2024, which requires dietary supplement manufacturers to list their products with the US FDA. This overall concept has been discussed and has the support of US supplement associations, but the Congressional proposal takes the requirements beyond what has been suggested by industry.
GOED is offering connections for companies looking for omega-3 related solutions or partners. If you want to include an anonymous request, please contactAshley Becnel
A US company is looking for 2 drums of 190kg each of fish oil (CAS: 8016-13-5). [Posted 7/22/2024]
A pharmaceutical company in Dubai is looking for fish oil with the following specs: EPA min 18%, DHA min 12%, total omega-3 min 35%, mixed natural tocopherol (as antioxidant) min 1 mg/g. [Posted 7/8/2024]
GOED member OmegaQuant is hosting a webinar titled, "Omega-3 and Bleeding Risk" on August 20. Dr. Bill Harris, president of GOED partner FARI, will discuss the new systematic review and meta-analysis published in the Journal of the American Heart Association on omega-3s and bleeding risk.
The International Union of Nutritional Sciences (IUNS) awards are now open for nominations. These awards recognize individuals who have significantly contributed to the field of nutrition. All awards will be presented at the International Congress of Nutrition (ICN) in Paris, France, on August 24-29, 2025. Additionally, the ICN is calling for abstracts for the conference until December 13.
Note: GOED will not attend all listed industry events.
To suggest industry events for fellow GOED members, email Vicky Lin.
New Products
Chinese krill oil brand NYO3 is launching a series of products for women and sports users in China, including a krill oil supplement formulated with collagen and hyaluronic acid for eye health.
The US Department of Energy’s (DOE) Bioenergy Technologies Office (BETO) selected 13 small businesses across ten states to receive up to US$206,500 (€191,000) each for developing biobased products and biomass processing technologies. Global Algae Innovations from San Diego, California, which offers aqueous algae oil extraction, was among the awardees.
A recent report by London-based nonprofit Planet Tracker, titled “Fishful Thinking,” examined China's role in the global tuna industry and questioned the Chinese government's ability or willingness to regulate its fishing sector.
Pharmaceutical omega-3 manufacturer Amarin reported its second quarter financial results with total net revenue of US$68 million (€63 million). This was a 16% decrease from the same period one year ago.
Todd Norton, Vice President of Business Development of GOED member Aker BioMarine, will serve as the new board president for the Organic & Natural Health Association.
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